There was a time when the choice of media was quite simple – but today we have a choice of media. Each has its own characteristics, its own strengths and weaknesses.
The first thing that needs to be stated is that today media are in the hands of the people. At one time newspapers and radio and TV stations were in the hands of the powerful and ordinary people had little or no access. But that has all changed largely due to the impact of the Internet. Because of the Internet we can now publish globally using our own computer, laptop, tablet or smartphone. Social networking is just one example of this.