1. The Chinese broadcasts of FEBC are named Liangyou and Yiyou (literally, Good Friend and Helpful Friend). To their audience, they are their good and helpful friends. Analysis of audience letters and interviews showed that the friendly attitude of their presenters was attractive to their audience.Their broadcasts compared well with the yelling and propagandist style of broadcasts in the past in the mainland. They were, however, losing this edge because in time many other Chinese stations successfully attracted audiences through similar soft touch broadcasts.
2. Currently during the midnight period they air an evangelistic program Light A Lamp with an unusual tone. It is popular among the audience partly because program hosts express care and encouragement rather than sermonizing. By so doing, the audience feels their loving care and so get know to the love of God.
3. The process of bringing hope and encouragement depends as much on the presenter's attitude as by the content itself. Certain program types, however, lend themselves especially to this application. Devotional programs come to mind. For China it was the daily devotional program Streams in the Desert  (named after the book of the same name) which became a great source of inspiration — to Christian and non-Christian alike. For the Russians it was the familiar voice of Jack Koziol bringing encouragement from the Bible that saw them through their darkest hours.

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Last updated 15 Jul 2009